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Selling Process Checklist



1.      Contact and Connect with a Realtor

It is critical to find the optimal Realtor for your property. A qualified Realtor can bring extensive realtor connections, media exposure, negotiation skills, effective promotional strategies and invaluable market knowledge.

Realtors also have access to and can list multiple listing services (MLS) which is a comprehensive online resource featuring many properties.

Additionally, a Realtor will often hire a professional photographer. A professional photographer can not only take attractive photos of your home but can also increase the number of potential buyers noticing the property on social media or MLS. Prior to hiring a photographer, your Realtor will take a look at their portfolios and history to ensure photos will incorporate great lighting lit and a high degree of quality. Additionally, a Realtor will also take care of the floorplans, showings and promotional videos of your property. Be prepared to allocate time in order for your listing to shine!


2.      Decide on the Right Listing Price

Picking the right listing price can make the difference between a property sitting on the market or selling. Take a look at the listed and sold prices of the competing homes in your neighborhood to broaden your own knowledge base.

A Realtor can run a comparative market analysis (CMA) to assist in determining a competitive listing price. Consider hiring an appraiser for more advice. As a real property’s geographical location is fixed, take a look at the externalities that can affect the price of your home. Is your home located close to a positive external influence such as public transportation, or a negative external influence such as an industrial area?


3.      Prior to Listing a Property

Prior to placing your house on the market for viewings, it is critical to clean out the home. Take out non-essential items which are not used in your daily life such as seasonal clothes. Removing seasonal clothes can free up essential closets and storage space. Miscellaneous items such as additional electronics or personal items can also be removed from view.

Decluttering and cleaning out the home allows buyers to view the space as their own and envision their personal belongings in it. Consider renting a storage unit to hold your non-essential items during the decluttering process.

Many sellers make the mistake of investing large sums into renovations prior to listing their property. Instead, take a look at the gross cost of the potential renovations against your property’s potential market value after the renovations would be completed. Kitchens and bathrooms often have a larger return compared to other sections of a property. Hence, investing a smaller sum into upgrading the faucets in a bathroom or replacing kitchen cabinet handles can be highly beneficial.


4.      Staging Process


A great staging process can increase the attraction of your home to potential buyers. Take a look at factors such as lighting, small repairs, and curb appeal.

Ensure there is adequate lighting throughout the property; especially in common rooms such as the kitchen or living room. Replace any burnt-out or flickering light bulbs. A fresh coat of paint can improve buyers first impressions as they walk through the property. Staging can help your property illustrate and highlight its best features in order to allow buyers to recognize when a home satisfies their preferences and expectations. Hence, effective staging can increase the value of your home and attract a larger number of buyers.



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